About Us

Begin with A Night Dream

One night, a man had a dream.

Someone said to him. “Work with time.”
He doesn't know who. God? Buddha? Guru?
What means "work with time"?

The man spent time with these words in the back of his mind.

He loved NATO watch straps.

When he tried to buy another NATO straps, the words flashbacked.
“THIS IS IT.”
The words linked the real world.

The man gave a brand name “time+” based on the massage.

I believe that this business is my calling. We provide Quality Watch Straps with Spark Joy.

Founder, CEO
Shunichi Yamakawa